Nearly half (49%) of executivessay that a language barrier stood in the way of major international businessdeals in the past, according to a report from SDL. Furthermore, 64% of theseexecutives consider language barriers as a major challenge to successfullyentering international markets.

The report “Top 5 Reasons WhyEnterprises Rely on Machine Translation for Global Expansion” highlights howmachine translation (MT) effectively addresses these language barriers in fiveuse cases:

①Online user activity andmultilingual engagement

②Global customer service andcustomer relationship management

③International employeecollaboration

④Online security and protection ofintellectual property

⑤Translation capacity and turnaroundtime for internal teams or agencies

Effective Communication

Communicating with employees andcustomers in their native languages improves efficiency, increases receptivity,and allows for easier processing of concepts.

Most enterprises with translationdepartments or language service providers are already benefiting frompost-edited MT, where expert human translators improve machine translated text.

The report indicates thisapproach improves translation capacity and productivity by as much as 30%, notinglarge enterprises with massive translation volume can increase productivity bya whopping 300%. Furthermore, it also directly reduces translation costs.

The report goes on to cover usecases beyond material handled by internal translation teams or partner vendors.

Real-Time and DynamicCommunication

Human translation teams cannotkeep up with dynamic or real-time content. Enterprises can have massive volumesof both, in the form of user-generated content (UGC) and knowledge bases, forinstance.

According to the report, MT canaffordably translate UGC such as comments, reviews, and forum posts inreal-time. Mt can also handle dynamically changing content like knowledgebases.

Furthermore, the report alsodelved into multilingual customer support and internal team collaboration—bothreal-time elements that MT can reliably bolster.

Enterprises need to leverage MTto overcome language barriers and thrive in today’s global market. Theautomatic translation of content in real-time and at large scale through MToffers benefits that human translation cannot match.

SDL’s “Top 5 Reasons WhyEnterprises Rely on Machine Translation for Global Expansion” is free todownload now.